How to Do On Page Optimization in SEO?



If you are an SEO or know even a little about SEO than you must know that there are two parts of SEO i.e. 1. On page Optimization & 2. Off Page Optimization.

These play a vital role in optimizing a web page or a site. On Page Optimization is a technique by means of which your web pages rank higher on various Search engines like yahoo, Google MSN etc. You can read my previous post on  On page and Off Page Factors.


Features of On Page Optimization: 

Title Tag : Title Tag can be 70 characters long. Every page of site has Title according to your targeted keywords. Make good and meaningful title, so that it can attract visitors.

Meta Tag Description:  Meta Tag Description can be as long as 150 characters according to Google. Keep the title smaller and description can be larger. Attractive the description about your website on SERP is, more the clicks are.

Meta Tag Keywords:
If you are targeting 5 - 7 keywords for one web page and you have used in Title and Description then you can add more than 10 keywords in meta tag keywords.

Heading Tags: Use keywords in heading tag. H1 can be used only once and H2 and H3 van be used as many times as you want.

ALT Tags:
Search engines do not read images without the ALT tag, you will have to add ALT tag with every image in order for the search engine to read the image with your targeted keywords.

Title Tags in Anchor Text: Make anchor text in page where your keywords has been used in content but don't forget to add Title tag in every Anchor text.

Keyword in Image File Name:
If you add image in your site, the name of the image file should be any of your targeted keywords.

Keyword in Page URL:
If it is not possible to register a domain with your main keyword, even with your regional extension, then in your website you can create page and use your targeted keywords in the address, for example, if your keyword is Online Marketing Blog, create page with address www.yoursitename.com/online-marketing-blog. 

Sitemap HTML/XML: Create HTML and XML site map and upload it on the root directory.

Robot.txt File: If you have used duplicate content on any 2 or more pages of your website and don't want any search engine to cache it, then you can block it using robot.txt file. Create a robot.txt file and upload it on the root directory.  




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